Google Cloud
Google Cloud Platform (GCP) is a comprehensive cloud platform that offers a wide range of tools enabling the comprehensive analysis of marketing data. With GCP, you can collect, process, and analyze vast amounts of data, allowing you to gain a deep understanding of customer behavior and make more informed business decisions.
If...
- Your business needs a scalable IT infrastructure.
- You need to analyze massive datasets and make data-driven decisions in real time.
- You’re working on AI/ML projects and need efficient tools to handle them.
and you need...
- A trustworthy and versatile cloud solution to run applications and business processes.
- Safe data storage that complies with regulations like GDPR.
- Connecting with the company’s existing tools and infrastructure
and you're tired of...
- Limitations of local IT infrastructure, including availability and efficiency challenges.
- The complexities and high costs of traditional server management.
- Not having the right tools for data analysis and supporting innovation.
this is what you'll achieve with Google Cloud
- Flexibility: The ability to automatically scale resources as your business needs change.
- Performance: Experience faster data processing powered by innovative AI and Big Data.
- Security: Benefit from advanced, global security providing full data protection.
Google Cloud:
Achieve a 20% gain in operational efficiency
Cut IT spending by up to 30%
Improve e-commerce conversion rates by up to 25%
Why should you choose Google Cloud Platform for marketing?
GCP and Advanced Predictive Analytics in Marketing
Vertex AI, an integral part of GCP, enables the creation and deployment of machine learning models. This makes it possible to:
- Build precise predictive models: Create models that predict future customer behavior, such as purchase probability or customer lifetime value.
- Optimize budget allocation: Direct marketing efforts to the most valuable customer segments based on predictive analysis.
- Optimize decision-making processes: Make informed business decisions based on accurate forecasts.
GCP and Generative Artificial Intelligence in Marketing
Vertex AI is a powerful GCP tool that allows for the automation and personalization of many aspects of marketing. By utilizing generative artificial intelligence, you can, for example:
- Accelerate creative asset generation: Generate large quantities of high-quality graphic and video assets in a short time. Create diverse formats, from images to videos, to reach a wider audience.
- Reformat video with ease: Transform long videos into short, engaging clips tailored to different social media platforms.
- Automate the creation and optimization of product feeds: Generate detailed product descriptions, attributes, titles, and meta descriptions based on data, taking into account detailed guidelines regarding format, content, and style.
How do we help?
We offer comprehensive services related to Google Cloud Platform (GCP), starting from platform implementation, through integration with existing systems, and up to the development and deployment of advanced analytical and marketing solutions. See how our team of experienced, Google Cloud certified specialists can help you.
Launch
Launching and configuring your GCP environment, adapted to your organization’s specific needs.
Integration
Integrating data from multiple sources (for example, CRM systems, e-commerce, social media) into the GCP platform, including BigQuery.
Prediction
Creating and implementing predictive models that will enable you to better understand customer behavior and make more informed business decisions.
Automation
Employing the capabilities of generative AI to automate and personalize marketing actions, such as content creation, graphic generation, and communication personalization.
Access to the latest beta features
Reducing costs related to GCP usage by effectively managing resources and selecting optimal solutions.
What is the purchase process?
1
Needs Assessment
A team of qualified experts will define your goals and requirements.
2
Recommended Solutions
We create a customized proposal.
3
Implementation
We will configure the platform and integrate it with your systems.
4
Training
We will train your team
5
Partnership
We will assist you throughout the process.
Jak wygląda proces zakupu/wdrożenia?
Zespół wykwalifikowanych ekspertów określi Twoje cele i wymagania.
Przygotowujemy
dopasowaną ofertę.
Skonfigurujemy platformę
i zintegrujemy ją z Twoimi
systemami.
Przeszkolimy Twój zespół.
Będziemy wspierać Cię na
każdym etapie.
Who will you be working with?
Rafał Trąbski
Head of MarTech Solutions
Rafał Trąbski is an expert with over a decade of experience in digital marketing, specializing in advanced technological solutions for marketers. Currently, as Head of MarTech Solutions at Full Stack Experts, Rafał is responsible for the development and implementation of innovative products based on Google Cloud Platform, supporting the effectiveness of Google Marketing Platform. His key areas of focus include marketing automation, first-party data management, data quality assurance, and privacy-related solutions.
Frequently Asked Questions
-
Yes, we are fully capable of building a predictive model for you using only Google Cloud Platform (GCP) resources. GCP offers a wide range of tools, such as Vertex AI, which are specifically designed for creating and deploying machine learning models. With these, we can create a model tailored to your specific needs and data.
-
- Setting up a GCP account is relatively straightforward, and we will do it very quickly. However, the time needed for data integration depends on the volume, format, and complexity of your infrastructure. GCP offers many tools that facilitate data migration, such as Dataflow and Cloud Storage. Our specialists can support you in this process and optimize it for both time and cost efficiency.
-
- That's right. GCP offers considerably more flexibility and scalability than traditional CDP tools. Using GCP, you can build custom solutions tailored exactly to your needs. Additionally, GCP allows for integration with a wide range of tools and systems, letting you create a comprehensive marketing ecosystem.
-
- Yes, GCP is an excellent platform for leveraging the potential of generative artificial intelligence (Gen AI) in marketing. With tools like Vertex AI, you can create language models that generate marketing content, personalize customer communication, and automate many processes.
-
- Absolutely, we have a proven track record in integrating data from diverse sources into GCP. We can assist you with transferring your data to BigQuery, along with cleaning, transforming, and preparing it for analysis. This will enable you to fully utilize the power of GCP to make more informed marketing decisions.