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The holiday season is a time of increased online shopping activity. With growing interest in paid campaigns, it’s worth exploring alternative promotional methods that deliver tangible benefits. One such solution is Microsoft Ads, offering unique opportunities to reach customers in a completely different online space.
Microsoft Ads Capabilities
Microsoft Ads provides precise ad targeting, an essential feature during the holiday season when competition is particularly intense. Its advanced analytics tools allow you to closely monitor the performance of your campaigns and adjust them in real-time to achieve optimal results.
Unlike Google Ads, Microsoft Ads enables access to platforms like Bing, Outlook, MSN, and LinkedIn. This gives you a pathway to a diverse audience – often more affluent and brand-loyal – who are actively searching for holiday deals online.
An Alternative to Traditional Campaigns
December is a month when online advertising costs surge due to the volume of campaigns. This makes Microsoft Ads a cost-effective alternative to traditional platforms. Ads on Bing and related networks often come with lower cost-per-click (CPC), enabling more efficient budget allocation.
With less saturation on these platforms, your ads are more likely to stand out, providing better visibility and effectiveness. This gives you a competitive edge in capturing consumer attention without overspending.
Boost Your Brand’s Visibility
The holiday shopping peak is the perfect time to take advantage of the varied ad formats available in Microsoft Ads. These formats not only help grab attention but also encourage customers to engage with your offers:
- Search Campaigns on Bing: Target customers searching for “Christmas gifts” or “holiday discounts.”
Connect with new customers through Search ads by delivering your message at the perfect moment as they look for information about your products or services.
Boost sales by reaching users who are actively searching for your products or services on Bing, Yahoo, DuckDuckGo, and other search engines through Microsoft’s network and strategic partnerships. - Display Ads: Use visually appealing ads on MSN or Outlook to captivate potential customers.
Connect with audiences through visual storytelling. Reach global users with display and native ads in secure, brand-safe environments across platforms like Microsoft Start, MSN, Microsoft Edge, Outlook.
- Remarketing: Remind customers about your offerings, especially as they near their purchase decisions.
- Shopping campaigns – help guide shoppers toward making a purchase decision, even before they click, by providing useful information such as average review ratings and exclusive offers.
- Performance Max – design and manage your campaigns, refine ads to target the ideal audience at the optimal time, and drive performance to achieve your advertising objectives across the entire Microsoft Advertising Network.
Conclusion
Microsoft Ads is a powerful tool that can significantly impact the success of your holiday advertising campaign. By offering lower costs and advanced targeting capabilities, it provides a viable alternative to crowded traditional platforms. Invest in Microsoft Ads to stand out from the competition and achieve your business goals this holiday season. As an official Channel Partner of Microsoft Advertising, we provide full support to help you launch your advertising campaigns, and our experts will guide you into the world of innovative ad formats.
